A seasoned professional...
When it comes to clients' projects, Mike gets immersed. Founding Principal and chief strategist at New Coast Marketing, his mission is to discern the goals of the client, define the strategy, lead project engagements and coordinate the many elements available to our clients. And then put proverbial pen to paper. A 25+ year business, marketing and advertising veteran - and a heck of a writer! - Mike knows how strategic process innovation, job scoping, and understanding a client's challenges can guide a project's success; he applies 'best practice' concepts to integrated campaigns, engaging his years of strategic creativity. And when it comes to assembling a support team, he engages the most talented, appropriate players available - but only if and when needed. Budget drives everything!
Mike has written dozens of business and marketing plans for product manufacturers, service companies and retail organizations. He has also served in managerial positions with award winning agencies, directing major projects and guiding customer acquisition and loyalty campaigns through direct mail, email, PURL, text and telemarketing channels for a number of national clients. Mike has a proven track record for directing complex marketing campaigns using variable information data based technologies tied to demographically driven prospect targeting. Mike's also a veteran of hundreds of hours of direct engagement with clients' sales and trade show presentations. A consummate ex-road warrior, he'll help you get your market segment distribution act together in today's complex and contradictory world.
Formerly active in the corporate arena, Mike has served in executive marketing, sales, editorial, consulting and product management positions in the entertainment equipment industries (Sound Genesis, Leo's Pro Audio, Electro-Voice, Valley Audio), retail (Serenity Springs, Awakening Spa, Stereo East Developments, Eleva Healthcare Products), education (Unity School of Christianity, Centriq University, UMKC, JCCC), the publishing industry (Intertec/Primedia, Advanstar, Allen Press, Royle, SF Weekly, City Bike), entertainment programming and support (Seismic Productions, Black Boxes Inc., New Coast Media, TCI Cablevision, Hammack+Cecil Events), advertising (PlattForm Advertising, Media Technologies, Joseph-Re), and financial services (Precision Information and DST, the nation's premier transaction processing company, where he developed interactive marketing software and promotional campaigns for some of the biggest names in financial services, including many Fortune 100 mutual fund, banking and insurance entities). Over the years, he has directed the launch of multiple new companies, products, services, websites and magazines, both domestically and internationally, along with developing rep and dealer networks across the U.S. and 12 European countries.
So when it comes to strategic planning, content creation, new market development, sales prospect targeting and promotion, Mike has been there. He and his select team of marketers, creatives and strategists will be there for you. Count on it.